Interview with Deborah Jackson -
Small Business Marketing Expert
How did you get to be a Client Attraction Marketing Expert?
It’s probably best to answer this question with the defining moment that brought me to where I am today, helping people like you with exactly what to do to get new clients consistently.
I started out, like many people do, working for a big company. I was a national marketing manager. I was caught up in the all-consuming world of corporate life. This meant working 10 hour days and weekends, which wasn’t difficult as I’ve always been a hard worker. But the crunch came after the birth of my son.
Working 10 hour days and trying to care for a baby just didn’t work. I was exhausted and I wanted to see more of my child. So I took a deep breath and decided to open my own marketing consultancy business. But, even with all my marketing experience, things started to go wrong… I made every marketing mistake in the book! And I wasn’t attracting the clients I really wanted to work with. I tried one thing after another. I was running from tree to tree, but I didn’t step back far enough to see the forest. Until one night, when I divulged my troubles to my husband and he, confusingly asked, "Why are you doing that?"
It was only then that I had a ‘light bulb’ moment. I realised that I was using a simple framework to describe to him what I was trying to do. I also realised that by using this framework, I was able to put my tactics into context. I was able to see the forest!
Since then I’ve discovered that I'm not unique. Most new businesses do all kinds of things wrong. Nearly every client I meet has the same problems. So I’ve made a commitment to dedicate my professional life to helping other self-employed, solo-entrepreneurs and service professionals to understand marketing and enable them to get more clients through my workshops, products and private coaching.
Ever since, I’ve worked with many private clients, spoken in front of many groups, have written a book ‘Easy Marketing for Women’ and created the ‘Easy Marketing for Client Attraction’ program. I'm proud of how straightforward (and hopefully enlightening) I was able to make this multi-faceted topic. It's a series of 12 building steps that any self-employed professional can apply to attract more clients.
This course is for you if you're an independent professional who loves what you do and wants to make more money doing it! You'll see how you can use these simple strategies specifically for YOUR business to attract YOUR ideal customers and clients. This works for:
| • Accountants | • Acupuncturists | • Aromatherapy Practitioners |
| • Business Coaches | • Career Counsellors | • Counsellors |
| • Chiropractors | • Consultants | • Copywriters |
| • Dentists | • Event Planners | • Graphic Designers |
| • Holistic Health Practitioners | • Image Consultants | • Interior Decorators |
| • Life Coaches | • Marketing Consultants | • Massage Therapists |
| • Mortgage Brokers | • Nutritionists | • Professional Organisers |
| • Financial Planners | • Personal Shoppers | • Personal Trainers |
| • Photographers | • Real Estate Agents | • Reflexologists |
| • Speakers | • Tutors | • Virtual Assistants |
| • Writers | • Insurance Brokers | • Specialised Teachers |
| • Freelancers | • Naturopaths | • Reiki Masters |
| • Therapist | • IT Consultants |
What happens if you haven’t yet worked with people in my industry?
Most likely I have worked with people in your industry, however I will share with you if I haven’t; but you won’t be disadvantaged because your competitors are probably doing the same things you are to attract new clients. You see, it creates a lot of repetition of marketing tactics, and what my clients have found helpful is that I bring a new perspective to their marketing process. I give them information and ideas that they’ve never thought of before. This helps them stand out in the marketplace and get new clients.
How are you different from other ‘Business Coaches’?
Basically I’m a client attraction marketing expert and I only work with solo-entrepreneurs, service professionals and small business owners. I don’t work with medium to large organisations. I am very focused on anything that works for small businesses and independent professionals. My talent is knowing what marketing strategies work for my clients so that they get real results.
What type of personality do you work with and what is expected of me?
My private coaching, workshops, books and programs were created for people who are serious and focused about getting more clients and having a fantastic, enjoyable business. They were created to help you achieve clarity with your marketing and to understand how marketing works to attract clients continually.
I’m a high achiever and I’m known to work with other high achievers who are ready to move on and learn exactly what steps it takes to get clients. The programs will only bring results when consistent action is taken. Excuses won’t be accepted! You’ll receive full support while you achieve this incredibly exciting goal – getting more clients quickly and consistently.
What exactly is the ‘Easy Marketing for Client Attraction’ program and what does it include?
Easy marketing is marketing that gets results because you put your time, money and effort into the important things. Easy marketing is doing the right things over and over and avoiding common marketing mistakes.
I'll help you to identify the perfect client for you, what interests them, what their major problems are and what will make them buy your offering. The program gives you the following steps:
1. Schedule Your Marketing
Your schedule is already full so you have to carve out time to do things that attract clients. I'll help you analyse your schedule then use some proven techniques to cluster your duties so that you make the most of every minute you have. You'll clear the decks for what's most important.
2. Learn the marketing principles to position you
Before we get into all those how-tos of marketing yourself, I will review the core marketing principles that will guide every action. I call them the 5Ps. The 5Ps will help you make sense of all your marketing.
3. Understanding your Ideal Client
I'll help you find out exactly who your ideal clients are: the WHO, WHAT, WHY, HOW of what makes YOU their problem-solver. You'll also figure out the best ways to reach them in large numbers and inexpensively.
4. Create Your Persuasive Marketing Message
I'll help you organise your services, what you offer, what you know, and turn these into irresistible programs, packages and systems that make prospective clients sit up, take notice and want to work with you. I'll help you be distinctive in ways that matter to your ideal client.
5. Package and Price what you know
You can do a better job of selling your services to clients if you know how they buy. I'll help you learn about the buying process and what goes on in your client's head when he or she is thinking about buying your services.
6. Marketing Materials that get clients to call you
You will learn how to craft a marketing message, tagline and infomercial that grabs attention and that makes people call YOU as opposed to you chasing after THEM!
7. Creating compelling websites, e-zines and brochures
Your web is the one thing that can connect all your marketing efforts. Your objective should be to have people visit your website just before they call to do business with you. I'll help you create a site that educates them, persuades them, impresses them and motivates them to take action to find out how you can help them.
8. Get Out, Get Known
Keep-in-Touch is doing everything you can to stay in front of the clients, potential clients and associates who could either return to doing business with you, give you new business, or refer business to you. I'll introduce you to powerful opportunities and contact strategies.
9. Create Your Marketing Plan
Learn how to put a specific plan together to reach your ideal clients. Once your plan is in place and running smoothly, we will add different marketing pieces to increase your client base consistently.
10. Master the Closing of the Sale
If you don’t know how to close a sale properly it won’t service you to put so much effort into marketing and then lose clients at the last minute. Here we take you through a step-by-step soft close that wins them over every time.
11. The Perfect Proposal & Performance
Getting business sometimes require a successful proposal. Performance is about taking care of clients at such a high level that they keep coming back, as well as referring friends and associates. Performance isn’t something you do, it’s something you are. But you can pin down great performance to a set of qualities, which you will discover and improve upon.
12. Consistency Wins for Getting Clients
There is never a time you will ever stop marketing completely – unless you don’t want clients. The good news is we will implement a system so that marketing is never time-consuming or difficult. The system we will put in place will almost run itself and soon you will be picking up the phone and signing on new clients you didn’t even know.
In addition, you will gain many ideas on how to manage clients; make your time work for you and how to work smarter not harder. How do you eat an elephant? One bite at a time!
Does this program really work?
Yes! The result of us working together to market your services, with time and your dedication, works consistently.
You can expect to:
- Create persuasive marketing message that will make your ideal client say, “Wow, that’s exactly what I need, can I have your business card?”
- Make your business stand out in your industry and in the marketplace
- Learn how to handle your time more efficiently, so you actually have time for MORE clients and more revenue
- Attract your IDEAL clients - those who will pay you what you’re worth, get great results and send you referrals
- Have created a Client Attraction Marketing strategy within the first three months
- Learn how to network effectively
- Create power referral partnerships and strategic alliances
- Reach your ideal clients inexpensively
- Get proven ways of more than just your clients sending you referrals
- Create products and services so your clients purchase more and write you compelling testimonials
- Close the sale without ever feeling sales-y
- Work smarter at building your business, not harder
- Become an expert in your field (and be perceived, and paid, as such)
- Create greater exposure and visibility for yourself
- Get proven techniques you can apply right away
- Make more money than you’re making now, while enjoying being in business for yourself
- Implement systems so you consistently market your services easily and stop struggling to get clients for good.
Is it ok to contact some of your former clients?
Yes, please do. Please go to the Testimonials page and read their stories. Feel free to email or call them and ask what they received from working with me and my programs.
How quickly can I expect to see results?
That will depend on how long you have been in business, how much you put into the program and how much you follow the system. Practically all my clients see results within the first couple of months. Clients who work longer with me see more prospects turn into paying clients, get more referrals and earn more revenue.
Yes, if you do all the course work, are focused on it, and understand that it’s not a quick fix. It takes from six months to a year for you to plant all the seeds for the fruit to grow for you to enjoy. Clients who have diligently applied every step taught have successfully grown their business in less time than they would have on their own.
What am I getting from this coaching program?
What you will regularly receive with the coaching program is a large number of AHAs that will move your business towards your goals faster. You are investing in results, more profits, more clients not just more information.
Congratulations on making a decision for success! I’m happy to work with you to achieve your business goals…
I offer private one-on-one coaching programs that are exceedingly successful. To get started with attracting and keeping more clients and making more money, here are the different programs and products created for passionate business owners like you:
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Easy Marketing for Getting Clients - Private one-on-one coaching session where you learn all the basics to help make client attraction a priority, get clear on your positioning in the marketplace, understand marketing principles, develop your ideal client profile (and niche), create a persuasive marketing message that attract clients, package what you know and price what you offer so clients stay longer (and you make more), create marketing materials that get clients calling you, be seen and heard, create your easy-to-implement marketing plan, become a master of closing the sale, and implement systems for consistent results. This is an essential 20-week program that will show you, step-by-step, exactly what to start doing—and stop doing—in your marketing, in order to have more clients, quickly and today.
- Focused on Your Strategy - Great for passionate business owners who are confused with their marketing potential and not quite sure which is the strategy for them to take. Find out which marketing campaigns will be profitable and how to implement them successfully... to have more of your ideal clients contact you. This program is tailored specifically for your needs.
- VIP Full Day or Half Day Strategy Session - High-achieving go-getters who want to move extraordinarily fast in building their Client Attraction systems may also contact me to apply for the VIP Full Day or Half Day Strategy Session. If accepted, we’ll spend a whole day in-person strategising the creation of more programs and products, uncovering more ways of making money, and recommending systems to have your business run like a well-oiled machine. In essence, I do a lot of the groundwork for you.
OK, I know which program I want. How do we get started?
Fantastic, one of the most prominent characteristics of successful people is that they take action. They are decisive and move forward towards success faster. After weighing the pros and cons, entrepreneurs make decisions based on gut instinct. Since this feels right for you, then go for it. Here’s what you do... either click on the Contact Us page, or email Deborah@easymarketing.com.au, or call me. I can’t wait to meet you or hear from you, to help you get started on your path to more clients and more income.
A way to sample Easy Marketing for Client Attraction is by subscribing to the bi-weekly email newsletter. The email newsletter provides you with proven tips and powerful techniques. It is a must for anyone who wants to attract high quality clients on a consistent basis. Subscribe in the 'Free Gift' box above.
OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?
Yes if you have a couple of questions, just email me at info@easymarketing.com.au or call me on 0438 443 646 and I’ll be happy to walk you through the different options to see which one will work best for you. I can’t wait to see you succeed and I’m honoured to help you! Let’s go!
