If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. Whether you've been in business for one year or 22 years, when you're marketing your business, you want to have systems in place that PULL in clients without you having to do much to make it happen.

Posted by Deborah Jackson on August 15, 2011

'Whatever you can do, or dream you can, begin it.  Boldness has genius, power and magic in it.

Johann Wolfgang von Goether, Faust

While the media is constantly creating panic in the minds of the consumer, I want you to think about your own situation. The last time you went to the shopping centre, was it empty? What about at your favourite restaurant, were you the only one there? Personally, everywhere I go, I still see people waiting in line for a coffee, I still see people waiting to buy. There is still money to be made, still sales to be had, people still have money to burn.

Posted by Deborah Jackson on July 15, 2011

To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. Because if what you say about your business doesn’t sound irresistible to your prospects when they read it, then they’ll move on to the next person. Guaranteed.

Posted by Deborah Jackson on June 29, 2011

We’ve all heard the saying ‘If you build it, they will come’ from the Field of Dreams movie.  We also know that, ‘the day you plant the seed is not the day you eat the fruit.’

Posted by Deborah Jackson on June 7, 2011

Are you being challenged on a daily basis to ‘keep up’ with the fast pace of business and technology? Is trying to understand the ‘social media marketing mix’ doing your head in? The key to your social media mix is your website and I’ve researched the ‘to do’ list of all the things you need to check and integrate into your website. So if you have a website that you can manage on your own perhaps some of these tips will help.

Posted by Deborah Jackson on May 10, 2011

Can you use the 'Tools of Persuasion' in your Marketing?

Once customers have committed to buy something from you, it’s fairly easy to ask them to take the next step. This works on the psychology that once we’ve committed to ‘yes’, we don’t like to about face and say ‘no’. Selling lawn seed? Promote the best fertilizer to go with it. Never let an opportunity go by to sell more to an interested, convinced customer.

Posted by Deborah Jackson on April 4, 2011