To master marketing we need to understand the core marketing principles, which leads us to understanding our overall strategy. In the first issue we began the 'Mastering Core Marketing Principles' series by discussing Positioning, then Packaging and Promotion. If you missed these articles or want to read it again... click here.
The fourth cab off the rank is Persuasion.
Posted by Deborah Jackson on September 7, 2009
To master marketing we need to understand the core marketing principles, which leads us to understanding our overall strategy. In the last issue we began the 'Mastering Core Marketing Principles' series by discussing 'Packaging'. If you missed this article or want to read it again... click here.
The third cab off the rank is Promotion.
Posted by Deborah Jackson on September 7, 2009
To master marketing we need to understand the core marketing principles, which leads us to understanding our overall strategy. In the last issue we began the 'Mastering Core Marketing Principles' series by discussing 'Positioning'. If you missed this article or want to read it again... click here.
The second cab off the rank is Packaging.
I want to start by looking at the core marketing principles that you will need to understand to master marketing.
Posted by Deborah Jackson on April 14, 2009
There is a LOT of media attention to what is going on in the world’s economy. We are hearing and seeing things that create fear and uncertainty. Even those in steady jobs and low mortgages are wondering what will happen if the economy slides into recession.
Surveys show:
• More than half of small business owners feel the coming of an economic recession within the 12 months.
• A slightly higher percentage believe that a recession will impact most heavily on small and medium-sized businesses.
• One of the most indicated worries for business owners is the threat of reduced access to loans and capital.
While many business owners voice the need for revisiting their marketing plan in order to prepare for a volatile economy, only a small percentage actually do something about it!
Posted by Deborah Jackson on November 4, 2008
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