Zeroing on your Target Market
Some of you may have already heard me speak about the need to really hone in on your target audience before you go out there and market yourself extensively. Most people try to market to EVERYONE, fearing that if they niche themselves too much, they'll narrow down their prospective client pool.
However we know that this isn't true. Experts make more per hour than generalists. The media is only looking for experts not jack-of-all-trades. Experts stand out in the marketplace. And guess what... it's so much easier marketing to a specific group of people than to a whole mess of people. When our message is compelling it catch's people's attention.
Posted by Deborah Jackson on March 12, 2010
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